Every single mala is unique and each one is hand-knotted by the artist personally. These are not mass-produced.
When she begins a build, her workspace gets spiritually cleansed with a sage smudge and a clearing meditation is performed for super-duper vibe creation. Each time she makes a knot, she is saying a prayer or mantra for whatever the mala is being asked to manifest. Gotta lock it in there.
Her belief is that the bracelet is special and sacred to the wearer and when it is made with your intentions in mind it can become a very powerful personal tool.